Mortgages paid for in return for turning home into billboard

Home owners across the Atlantic may be able to save on their mortgages due to the clever advertising strategy of a new marketing firm. Painting an advertisement on the exterior of their homes could save some Americans money on their mortgage. An American advertising firm will pay off the monthly mortgage payments of US home owners if they agree to have the front of their house painted into a billboard to boost the firm's profile. The wacky offer, which will help Adzookie to become better known amongst its market rivals and help householders to save on their mortgages, attracted 1,000 applications on the first day.