Consumers spend less than an hour researching into current accounts

Researching into switching current accounts is less than a 60 minute task for UK consumers. Consumers choose to spend less than an hour looking into current accounts. Over half of British consumers spend less than an hour searching for a current account and looking at their switching options, according to a Datamonitor report conducted on behalf of Santander. The research, called 'Switching in the UK', found that 51% of people spend more than an hour researching car insurance where as just 35% of consumers spend an hour looking into their current accounts.