ISA deadline leads more consumers to invest

The deadline to invest in an ISA is approaching. More people are investing their capital in ISAs to supplement their living costs. Investment in stocks and shares ISAs will be taken up by one million people before the April 5 deadline, according to a new survey. Schroders, the asset management company which compiled the research, suggested that more money is being placed in ISAs because of the poor rates on cash deposits - many savings accounts on the market have low interest rates, which is resulting in the erosion of consumer savings.