Consumers perplexed by ISAs

ISAs are bewildering for many UK savers. Tax relief accounts are not utilised to best effect by people trying to save cash. British savers are confused about ISAs and failing to take advantage of tax reliefs, according to a Nationwide Building Society survey. The study of 1324 adults showed that 95% of consumers do not know what their full ISA allowance will be for the next tax year and over a quarter of participants do not think there is a limit on how much cash they can pay into an ISA each year.