Get in touch with Sarah

Sarah Bray - Investment Sense

0115 933 8433

07920 234 795

8 Specialist Area

Personal & Corporate Advice, particularly SIPPs, other self invested pension options and advising people who are at or close to retirement.

2 Experience

I am experienced in providing advice on:

  • Pension planning
  • Investment planning
  • Retirement income options
  • Occupational and company pensions

I am a highly qualified adviser having attained the Diploma of The Personal Financial Society (Dip PFS) qualification and hold G60 Pensions & AF7 Pension Transfers which means I am qualified to provide advice on Pension Transfers. I have worked in financial services for over 20 years and over that time have gained extensive knowledge of the industry and worked with a wide variety of clients.

I particularly specialise in giving advice to clients planning for their retirement; whether this is they are accumulating funds or have reached the stage where they wish to consider giving up work. I have wide experience in the area of pension ‘self-investment’ where clients are looking for more choice and variety outside of the ‘normal’ pension investments. I have advised on everything  from competitive bank accounts to commercial property purchase and am comfortable dealing with both SIPPs (Self Invested Personal Pensions) and SSAS (Small Self Administered Schemes).

Additionally I have worked extensively with clients who are or were members of company pension schemes, advising them in what can be a highly complex area.

7 History

Prior to joining Investment Sense, I had a successful career with two Life Assurance companies spanning 10 years, where I held positions as administrator and for the most part Account Manager, dealing purely with Independent Financial Advisers promoting a wide range of products.

For the past ten years I have been working as an IFA, dealing with a large portfolio of individual clients, specialising in retirement planning, including occupational pension schemes.

I joined Investment Sense because the business shares my ethics and view of financial services. My aim has always been to give high quality, independent advice, delivered in a clear manner and at a fair price; this matches this is what Investment Sense is all about.

 What do my clients say about me?3

“A unique service which actually understood my needs for simplicity, clarity and a cash based solution. There are a lot of advisers out there but they focus on stocks and shares, not something that suited me. Investment Sense had the flexibility to meet my needs by using simple deposit accounts.”

“I would like to thank Sarah for all of the work put into sorting and resolving my pension investments, which at times was not a simple procedure. From our very first meeting Sarah’s expertise was evident in her advice and knowledge of the Pensions market. Her well qualified and simply laid out options certainly helped to guide me through a potential minefield of pension plans to a successful resolution. Sarah has been a fantastic adviser and would recommend to anyone seeking sound and independent pensions advice.”

“Sarah was just what I needed, very knowledgeable, helpful lady. Highly recommended, can’t thank her enough.”

“Thank you for all your help over the years. Your advice has been extremely valuable.”

“I have great respect for Sarah’s advice and honesty.”

“Sarah, Thank you so very much for all your help. What should I do without you to sort my affairs out? I am very grateful.”

“I have to say that with all the negative press on pensions in the last month – from excessive charges to low annuity rates – it has been a pleasure dealing with you.”

“Starting from the information on your website the advice and team was great. Simple to understand from your articles and case studies. Sarah was most helpful and made complex matters concise and simple to understand in our conversations. Her recommended contacts she gave were most helpful. We would not have got our SIPP all done and made our investment without Sarah’s help.”

“Sarah was excellent and skilfully guided me through the process providing explanations of the rules at each stage.”

“Sarah provided us with an excellent service. Clear, prompt, and great value for money – the gold standard for financial advice, thank you.”

“Thank you so much for your excellent service, we are really pleased and hope to use you again in the future especially if these low interest rates persist! ”

“A great job done with a personal touch”

“Excellent professional service always.”

“Just excellent”

“I’d like to thank you for all the work and your patience in sorting my pension investments – also to say what a pleasure it has been working with you. As you know, while I knew I needed to change providers I had been avoiding making a decision – in part because I didn’t have the time needed to research the options & fearing I would make the wrong choice anyway, and in part because I was nervous about using an IFA  and the risk of receiving a big bill or that the new plan would plan cost even more in set-up / managements fees. However, I’m delighted to say your recommendation aligns perfectly with my lifestyle plan and risk profile and that I’m very comfortable with the investments, the new SIPP wrapper and the income drawdown plan. Also, it’s good to have the option to be able manage this directly should I choose to do so in the future. I will most definitely recommend you and your company to friends and colleagues.”

“So thanks very much for all your help, I realise it must have taken rather longer than anticipated at the outset. And hopefully I can pass your name on to anyone I come across looking for good, reliable service, which I wouldn’t hesitate to do.”

“Finally let me take this opportunity to say I very much enjoyed working with you and was impressed with the quality of the advice and responsiveness to my queries. I would have no hesitation recommending you to friends and colleagues.”

“Sarah is reliable and trustworthy and we will definitely be using her again. I recommend Sarah if you are looking for honest, straightforward and practical financial advice.” Read more

“Very pleased with the service; professional, responsive and empathetic.”

“I am happy to recommend Sarah. The service she has provided to me can only be described as truly excelling, and superb value for money – an important criteria to me in the current financial climate!” Read more

“Just a short note to thank you for your advice about our pensions. We were delighted with your analysis and also the clarity you offered in such a complex area. Rest assured we will need another conversation in due course, but in the interim please accept our sincere thanks.”

“If you are seeking a keen, enthusiastic, independent, well-qualified and friendly IFA with great communication and customer skills, then you should definitely engage Sarah as your adviser. She will provide you with honest advice and relish the opportunity of being ‘on your side’ whilst managing your requirements to your total satisfaction. Look no further – she’s a star and she can certainly do the biz – a shining light in a comparative world of financial darkness.”

“Thank you for the excellent service you provided. If I ever find myself in need of an IFA again; I would be very happy to use / recommend you.”

6 Qualifications

  • G60 – Pensions (CII)
  • AF7 – Pension Transfers (CII)
  • J05 – Pension Income Options (CII)
  • K10 – Retirement Options (CII)
  • K20 – Pensions Investment Options (CII)
  • Dip PFS – Personal Finance Society Diploma (PFS)
  • CF9 – Pensions Simplification (CII)
  • J04 – Pension Funding Options (CII)
  • CF2 – Investment and Risk (CII)
  • Pensions Management Institute Certificate in Pensions Automatic Enrolment

3 Get in touch with Sarah

Direct dial 0115 933 8433
Mobile 07920 234 795
Administrator Joanne Iles