Mortgages paid for in return for turning home into billboard

Posted on April 10th, 2011 | Categories - News

Home owners across the Atlantic may be able to save on their mortgages due to the clever advertising strategy of a new marketing firm.

Painting an advertisement on the exterior of their homes could save some Americans money on their mortgage.

An American advertising firm will pay off the monthly mortgage payments of US home owners if they agree to have the front of their house painted into a billboard to boost the firm’s profile.

The wacky offer, which will help Adzookie to become better known amongst its market rivals and help householders to save on their mortgages, attracted 1,000 applications on the first day.

The firm’s website said “we’re looking for homes to turn into billboards. In exchange, we’ll pay your mortgage every month for as long as your house remains painted”. It added that as long as home owners own their property and are “prepared for the bright colors and stares from neighbors [sic]” they are eligible to apply.

Regarding the unexpected surge in applications Adzookie CEO Romeo Mendoza told CNN Money: “It really blew my mind. I knew the economy was tough, but it’s sad to see how many homeowners are really struggling”.

He added: “Promoting our business in a way that’s outrageous and fun just make sense. I saw signs outside homes saying ‘bank-owned’ and suddenly I felt for the families I imagined lived there. I was trying really hard to think of ways to help – then it hit me. Our company buys advertising all the time. We could buy ad space on their house and pay them for it”.

The houses must remain painted for at lease three months. However, for anyone who wants to cancel the agreement after the three month mark has passed, Adzookie will repaint the house back to its original state.