HomeInvestment Sense is a business, naturally we want to make a profit, however we believe that this can be achieved in an environment where charges are fair and transparent.
We provide great quality information, services and advice, however we still use price as a differentiator between us and our competitors.
Free Services & Information
These really are free to use, no catches.
Feel free to use them as often as you like and to suggest any other information or services you would like to see added to our range.
Direct
If you buy ISAs and Unit Trusts directly from us we will take no initial commission, this will typically save you 3% of the amount you invest or £306 if you pay the maximum amount allowable into an ISA.
We receive the ongoing renewal commission paid by the Fund Manager. It is important to note that you pay this anyway, whether you have bought the investment directly from the Fund Manager or through a financial adviser, it does not represent an additional cost.
Many financial advisers provide no ongoing service for the renewal commission they receive, we think this is wrong. We provide ongoing information about your funds, give you the ability to view your investments online, offer a whole range of tools to help you manage your investments and are constantly available should you have a question.
Advice
Initial meetings are without cost or obligation and unlike many Financial Advisers, our report to you is free, with charges only being made once you are happy and decide to implement the advice. Should you decide not to implement our advice, or to do so elsewhere, we guarantee you will not be charged.
When it comes to implementation, again we are different to many Financial Advisers. We find that most Clients pay for the advice they receive as a flat percentage of the full amount invested. We believe this leads to an unfair situation. Take an example where a Financial Adviser charges 3%, an investor with say £200,000 pays £6,000 when an investor with £100,000 pays £3,000. We believe this is unfair because there is not normally double the amount of work involved to invest £200,000, however, with this example the fee is twice as much.
We therefore tier our fees to reflect the fact that there is more work involved, but not twice as much work, again, it’s all about fairness.
For those Clients that wish to pay for advice based on the hourly rate of their adviser, we are happy to accommodate this at competitive rates and we will always cap our fees so that you know exactly how much you are going to pay.
We believe that regular reviews of your investments are vital to identify potential issues, such as a poor performing fund. A range of options are available so that the ongoing service we provide meets your needs.
